Privacy policy

This Privacy Policy explains how LULLABYS BABY STORE LTD ("we", "us") collects, uses and protects your personal information when you use lullabysbaby.store. We are committed to protecting your privacy in line with UK GDPR and the Data Protection Act 2018.

Who we are (Data Controller)
LULLABYS BABY STORE LTD, 25/27 Staveleigh Mall, Ladysmith Centre, Ashton-under-Lyne, OL6 7JJ. Company No: 13450569. Contact: info@lullabysbaby.store.

Information we collect
We may collect: your name, billing and delivery address, email address, phone number, order details, and payment information (processed securely by our payment providers — we do not store full card details). We also collect limited technical data such as your IP address and browsing activity through cookies.

How we use your information
- To process and deliver your orders
- To communicate with you about your order or enquiries
- To process returns and refunds
- To improve our website and services
- To send marketing communications, where you have agreed to receive them (you can opt out at any time)

Legal basis
We process your data to fulfil our contract with you (your order), to comply with legal obligations, and — for marketing — on the basis of your consent.

Sharing your information
We share data only as needed to run our business: with delivery couriers, payment providers, and technology providers (such as our website platform). We do not sell your personal data to third parties.

Data retention
We keep your information only as long as necessary to fulfil the purposes described here, including legal and accounting requirements.

Your rights
Under UK GDPR you have the right to access, correct, or delete your personal data, to restrict or object to processing, and to data portability. To exercise these rights, contact info@lullabysbaby.store. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

Contact
For any privacy questions, email info@lullabysbaby.store.